The Swell Proposal Template

Land dream clients with a proposal system that flows.
Designed by a pro freelancer, for pro freelancers.

I've landed 100% of my best-fit clients using this exact proposal system — including brand identity projects worth up to $50,000.

You’ll get two customizable templates containing two packages each — one for deep, strategy-led projects and one for fast, punchy quotes — so you're covered whether the tide’s big or the deadline’s tight.

What’s Inside:

• The Big Pitch (Long Form Proposal) – 30-page in-depth version
• The Quick Drop (Short Form Proposal) – 2-page streamlined version
• For both Figma and Adobe InDesign
• A real client proposal from ArynaDesigns — see exactly how I’ve used this to land high-ticket projects
• Fully customizable layouts with editable content and layout guides
• Step-by-step instructions to help you write and format your proposal like a boss
• Free lifetime updates — as my proposals evolve, yours will too.

Why It Works:

• Pitch-perfect design: Designed to look like you know what you’re doing (because you do).
• Modular sections: Swap, rearrange, and customize every page to fit your workflow.
• Professional language: Includes pre-written text prompts to help you sell your value.
• Flexible formats: Figma for the digital-first designer, InDesign for the print lovers.

Perfect For:

• Freelance brand designers
• Graphic designers, studios, and solo creatives
• Anyone who wants to charge more and look the part